The two-decades old company plans Rs 3 crore of investments in coming 3 years to penetrate Caravan Tourism Market in Gujarat
Ahmedabad, December 12, 2022: Aiming to cater to the rising travel aspirations of youngsters in Gujarat, Yogi Auto Care, a two-decades old company, announced the launch of its luxury camper van rental services here on Monday. With an initial investment of Rs 60 lakh, the company will provide the fully equipped luxury camper vans on rent.
Overlanders’ campervan is nothing less than state-of-the-art luxury on wheels. Equipped with a comfortable Queen-sized bed, a motorized sofa-cum-bed, a bathroom-shower, washroom, geyser, an air conditioner, mood lighting, automated blinds, dry pantry equipped with a fridge, microwave and electric kettle, a centre-table, sound-proof interiors, a Smart TV with a sound bar, automated footsteps, storage space, shades, Wi-Fi connectivity, a power back-up generator and tech-based safety features like CCTV Camera, GPS Tracking and even a fire extinguisher.
Explaining the concept, Mr Shashin Shah, Director, Yogi Auto Care Private Limited, said, “Overlanders are among the early entrants in the luxury campervan market in Gujarat. The younger generation of today is well-travelled and well-informed and therefore, their aspirations are to explore the lesser known, lesser frequented places when it comes to travelling. Road Trips and hiking and camping trips are a hit among youngsters. We aim to add a touch of elegance and luxury to camping and road trips through the campervan services.”
Recently, the Government of Gujarat too announced special incentives and infrastructure development for promoting Caravan Tourism in Gujarat.
“Overlanders campervan will be available on rentals beginning Rs 27,000/- +GST, which will include fuel, maintenance, and driver’s costs too. The campervan is ideal for four to six persons for multi-day/ single day trips. Our teams will also curate specialised tour packages for travellers, giving them an exclusive travel experience.” Mr Shah further said.
Yogi Auto Care is a prominent name in the car maintenance services business for two decades in Ahmedabad. “We have already invested Rs 60 lakh in customising and developing our existing campervan and we aim at launching the second one soon. Our cumulative investment after this project will be around Rs 3 crore. With this, we aim to command at least 50% of the market share in Gujarat in the caravan tourism rental segment, which at present, is largely dependent on players from outside the state.” said Mr Shah.
