Today August 2, its International Friendship Day, so its a time to say “Happy Friendship Day”, its a day for celebrating friendship bond. It has developed global phenomenon of bonding between friends. Luckily this year it is falling on Sunday. From yesterday night youth and people are busy exchanging greetings using Whatsapp, Viber, Facebook, Twitter and SMS/emails. Sale of Friendship belt in market goes up, youth specially purchase belts for their dear friends and tie them.
Friendship day has been celebrated in several southern South American countries for many years, particularly in Paraguay, where the first World Friendship Day was proposed in 1958.
Initially created by the greeting card industry, evidence from social networking sites shows a revival of interest in the holiday that may have grown with the spread of the Internet, particularly in India, Bangladesh, and Malaysia. Those who promote the holiday in South Asia attribute the tradition of dedicating a day in honor of friends to have originated in the U.S. in 1935, but it actually dates from 1919. The exchange of Friendship Day gifts like flowers, cards and wrist bands is a popular tradition of this occasion.