~ Honouring Women in a Colorful Celebration of Strength and Heritage”~
Ahmedabad, 12th January, 2025: Taneira, a TATA product with JJ Active, a renowned Bangalore-based company, weaved a unique narrative of tradition and fitness with its much-anticipated Saree Run at Gujarat University on Sunday, witnessing over 1200women. This one-of-a-kind event brought together the elegance of sarees and the spirit of athleticism, inviting women of all ages to embrace their heritage while showcasing the dynamism and grace of Indian attire. The event was a spectacular celebration of culture and camaraderie, offering a vibrant morning filled with energy and empowerment. The run was flagged off by Mr. Ambuj Narayan, CEO, Taneira and Coach Pramod from JJ Active.
The Taneira saree run celebrated a timeless icon of elegance, transcending its role as a garment to become a testament to artistry, tradition, and personal expression. Each drape imbued with stories and craftsmanship, accompanies women through the spectrum of life’s milestones. From quiet moments of celebration to everyday tasks, the saree exemplifies adaptability and beauty, resonating with the rhythm of modern life. The Taneira Saree Run honored this legacy, offering a reminder on how tradition and progress comes together to shape the fabric of our lives. This year’s run in Ahmedabad elevated the saree into a powerful statement of cultural pride and modern versatility, encouraging women to embrace its dynamic potential in every facet of their lives.
Speaking at the event, Mr. Ambuj Narayan, CEO, Taneira said, “At Taneira, we believe the saree is not merely a garment, but a living testament to the strength, grace, and resilience of women through the ages. The Taneira Saree Run is our tribute to this timeless tradition, encouraging women to embrace their heritage with pride while championing an active, dynamic lifestyle. Through our collaboration with JJ Active, we aim to showcase saree as a beautiful fusion of heritage and modernity. We are proud to bring this vision to life in Ahmedabad, a city that embodies energy, culture, and transformation.”
Coach Pramod from JJ Active added, “Women who dedicate themselves to their families’ well-being often struggle to find time for their own health. The Taneira Saree Run is a unique initiative aimed at encouraging women to prioritize their health in a comfortable and supportive environment. It serves as a platform for them to share inspiring stories of overcoming challenges and motivate one another. Ahmedabad marks the fifth city to host the Saree Run, and we are thrilled to witness the incredible enthusiasm of Ahmedabad’s women in embracing this empowering movement.”
