~ With its 5th edition, the brand reaffirms its commitment towards educating salonists and beauty professionals ~
Ahmedabad,13th August, 2024– Streax Professional, a leader in hair care, showcased its expertise at the MEGA SHOW 2024 on 13th August in Ahmedabad. The event, which is part of a series following successful editions in Mumbai and Delhi, highlighted the latest trends and techniques in the salon industry.
The one-day event featured six standout looks from Streax Professional’s new SPECTRUM collection, showcasing vibrant and versatile styles. It offered hands-on sessions and interactive demonstrations, emphasizing education and skill development for salon professionals. This reinforced Streax Professional’s role as a leader in beauty trends and salon expertise.
Reflecting on the event’s success Rochelle Chhabra, Head at Streax Professional,said, “At Streax Professional, we believe that education is key to our industry’s growth. Our MEGA SHOW event is designed to give salon professionals the latest knowledge and skills. This leading event provides training on current global trends and advanced techniques, keeping our professionals ahead in hair fashion and highlighting exceptional talent in our community. By translating international trends into practical techniques, we help salonists enhance their creativity and skills.”
She further added, “The 5th MEGA SHOW introduces the exciting SPECTRUM Collection. Following successful collections like Retro Remix, Marigold, Mercurial, and Kaleidoscope, SPECTRUM offers a range of vibrant and sophisticated colors. This collection is more than just new shades; it shows our dedication to innovation and creativity, embracing individuality and style.”
Priyanka Puri, Senior Vice President, Marketing at Streax Professional, added, “At Streax Professional we combine global styles with our expert knowledge of Indian hair. This helps us adapt international trends to fit Indian hair and skin tones.Our MEGA SHOW series showcases the latest trends and techniques. This year, we’re excited to introduce the SPECTRUM Collection, featuring bold new colors like Blue, Green, Yellow, and Orange, and our new Argan Secrets Hair Color – High Lift Shades. Each style is designed to be innovative and in tune with current fashion. After successful shows in Mumbai, Delhi and Ahmedabad, we’re expanding nationwide to inspire and connect with hair stylists and salons across India with our vibrant, high-quality products.”
Vipul Chudasama, Creative Director at Streax Professional, highlighted,“The SPECTRUM collection showcased at MEGA SHOW 2024 blends modern beauty with creative innovation. We look forward to see our salon partners enthusiastically and creatively adopt these styles.”
Following the triumph in Mumbai, Delhi and Ahmedabad, Streax Professional is excited to bring MEGA SHOW 2024 to other major cities – Kolkata and Chandigarh. Each event promises to deliver an unparalleled experience of learning and inspiration, fostering a community of highly skilled and fashion-forward salon professionals.
The MEGA SHOW 2024 will take place in the following cities:
- Kolkata: September 3, 2024
- Chandigarh: September 10, 2024
