Preethi Kitchen Appliances, the brand endorsed and guaranteed by every customer;and pioneer in Kitchen Appliances category product innovations, today shared its vision and mission for Gujarat market after announcing its entry into Gujarat. It also announced the formal launch of superior multi-function packed Zodiac Mixer Grinder in Gujarat. The Zodiac Mixer Grinder comes with 5 year motor warranty and is loaded with functionalities that are first-of-its-kind for a Mixer Grinder. The company is also strengthening its presence in this region to deliver its complete range of products and after sales service support in the market.
Preethi is one of the largest distributed brands in South India.
Founded in 1978 the brand has grown exponentially to take over markets in India. The choice of every South Indian consumer will now be available to customers in Gujarat whose product experience will move to a whole new level. Preethi Kitchen Appliances are known for efficiency, contemporariness and ease of use, and they are constantly upgraded to improve the quality of life for millions of families.
The company is strengthening its direct presence by enhancing dealer networks and making sure that its complete kitchen appliances range across 14 categories – Mixer Grinders, Gas stove – Glass top and Stainless Steel, Induction Cook top, Electric Rice Cooker, Table top wet grinders, Electric Pressure Cooker, Hand Blenders, Choppers, Mini Food Processors, Iron Boxes, Kettles, Health Juicers and Coffee Maker are made available to its consumers.
The latest introduction – Zodiac – is the first Mixer Grinder to have
3-in-1 Insta Fresh Juicer Jar – One Jar which can do three functions –
(1) Centrifugal Juicer which can juice fresh fruits, (2) Super
Extractor which can extract tamarind essence or coconut milk (3)
Blender which can make shakes and lassi. The product also has first of its kind 2.1 Ltr Master Chef Plus Jar which can perform seven
functions – Atta Kneading, Chopping, Citrus Press, Pureeing, Slicing,
Grating and Meat Mincing. Zodiac also has 3 stainless steel jars that
meetall the grinding requirements. The product is powered by
state-of-the-art Vega W5 Motor which comes with 5 years of Preethi Warranty. It comes with a unique contemporary design that provides a stable footprint and also a colour changing overload indicator.
Rupendra Yadav, CEO, Preethi Kitchen Appliances said, “We are excited to bring the brand endorsed by every users in South India to Gujarat market. Yes, our customers are our brand ambassadors and brand value enhancers. Preethi’s success mantra is based on Quality, Innovation and After-Sales-Service. Now this mantrawill be extended to the households of Gujarat who can make their kitchen contemporary and efficient. We believe that our job doesn’t end simply by providing products of highest quality; we want our consumers to enjoy the experience of owning Preethi product. And that extends to lifelong free service. This assurance and confidence has been the main reason for Preethi’s success for many years.”
Commenting on the performance he said, “We registered a strong double digit top line growth last year and are expecting double digit growth for 2016 as well. Recently we entered Gujarat and Orissa with strong dealer network base and see strong expansion opportunities. The kitchen appliances market size in Gujarat is estimated to be Rs. 500 Cr in the categories Preethi operates and we believe that with nearly four decades history of expertise, technology, innovations and customer confidence, Preethi has the potential to become one of the top three players in the next 3-4 years. The Preethi-Philips merger has helped Preethi move beyond just being a mixer grinder brand and the improvement in efficiencies across value chain has allowed the business to invest back in R&D to deliver Meaningful Innovations to the Consumers”.
He also added that “Our mixer grinders have been exported to 18
countries worldwide and expecting strong growth potential through
range expansion. Export business continues to grow with backing of
Philips in markets of Middle East and parts of Africa where Preethi
has leveraged the Distribution Strength of Philips.”
Preethi, all through these years has been leading category innovations by establishing functional supremacy of its products with three state-of-the-art manufacturing facilities in Tamilnadu and Himachal Pradesh. Its R&D facility is responsible for leading industry innovations in its portfolio and helps Preethi to retain the
competitive edge in the category by offering unparalleled brand
experience.
