Kerala popularly known as God’s Own Country is the perfect holiday destination of India; from picturesque landscapes, exciting getaways to rich culture and heritage the state has a lot to showcase. As a ritual, the state brings you a 360 degree preview of India’s favorite destination; the essence of the state being captured in one single event. The idea is to witness the rich culture, extravagant heritage, magnificent landscapes, cuisine, music and art all in one show.
Kerala Tourism attracts more tourists with new initiatives. In 2014, foreign tourists’ arrival up by 7.60%, Domestic tourists’ arrival up by 7.71% Increase in foreign exchange earnings by 15.07% , Total Revenue Rs 24885.44 crore Kerala as the most preferred destination for both Domestic and Internationals Tourist. Foreign Tourist arrival to Kerala during the year 2014 is 9, 23,366, it shows an increase of 7.60% over the previous year’s figure of 8, 58,143. Domestic Tourist arrival to Kerala during the year 2014 is 116, 95,411. It shows an increase of 7.71 % over the previous year’s figure 108, 57,811. Foreign exchange earnings for the year 2014 are Rs: 6398.93 Crores which recorded an increase of 15.07 % over the previous year.Total Revenue (including direct & indirect) from Tourism during 2014 is Rs: 24885.44 Crores, showing an increase of 12.11% over the last year’s figure. The Season of Surprises Kerala Tourism has declared the period from April 2015 to April 2016 as “Visit Kerala Year” and an array of activities are planned as part of it. In the wake of the fresh initiative, Kerala Tourism will explore more new markets like China, Sri Lanka etc. Aggressive campaigns that target potential travelers in big traditional markets for Kerala will be conducted in the United Kingdom, France and Germany through trade fairs and road shows. Leveraging the increased air connectivity, a focused Ayurveda and monsoon campaign will be conducted in the Middle East where 90% of the Diasporas are from Kerala.A comprehensive festivals and events calendar will be prepared and promoted through multiple channels, including India Tourism Offices and Indian embassies abroad. Kerala will be promoted as a major “Wedding and MICE destination” through online campaigns. Kerala Tourism will also launch a new theme campaign to showcase Kerala and its unique attractions, to strengthen Kerala’s position as ‘God’s Own Country’ and to create a destination pull. Food festivals will be conducted in cities like Delhi and Mumbai to market Kerala’s authentic cuisine, one of the tourist attractions of the State.
